课程咨询

雅思备考规划

扫码添加助教免费咨询雅思备考规划

扫码关注回复雅思获取最新雅思口语题库和备考资料

雅思阅读模拟练习题:判断题(26)

2015-08-03 12:22:31来源:网络 柯林斯词典

  新东方在线雅思网特为大家准备了雅思阅读模拟练习题:判断题(26)。雅思模拟试题在雅思备考过程中所起的作用不可小觑,通过模拟练习题,我们可以很直接地了解到自己的备考状况,从而可以更有针对性地进行之后的复习。希望以下内容能够对大家的雅思备考有所帮助!更多雅思报名官网的最新消息,最新、最专业的雅思备考资料,新东方在线雅思网将第一时间为大家发布。

  Doctoring sales

  Pharmaceuticals is one of the most profitable industries in

  North America. But do the drugs industry's sales and

  marketing strategies go too far?

  A

  A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her company's latest products. That day she was lucky—a doctor was available to see her. 'The last rep offered me a trip to Florida. What do you have?' the physician asked. He was only half joking.

  B

  What was on offer that day was a pair of tickets for a New York musical. But on any given day, what Schaefer can offer is typical for today's drugs rep—a car trunk full of promotional gifts and gadgets, a budget that could buy lunches and dinners for a small country, hundreds of free drug samples and the freedom to give a physician $200 to prescribe her new product to the next six patients who fit the drug's profile. And she also has a few $1,000 honoraria to offer in exchange for doctors' attendance at her company's next educational lecture.

  C

  Selling pharmaceuticals is a daily exercise in ethical judgement. Salespeople like Schaefer walk the line between the common practice of buying a prospect's time with a free meal, and bribing doctors to prescribe their drugs. They work in an industry highly criticized for its sales and marketing practices, but find themselves in the middle of the age-old chicken-or-egg question—businesses won't use strategies that don't work, so are doctors to blame for the escalating extravagance of pharmaceutical marketing? Or is it the industry's responsibility to decide the boundaries?

  D

  The explosion in the sheer number of salespeople in the field—and the amount of funding used to promote their causes—forces close examination of the pressures, influences and relationships between drug reps and doctors. Salespeople provide much-needed information and education to physicians. In many cases the glossy brochures, article reprints and prescriptions they deliver are primary sources of drug education for healthcare givers. With the huge investment the industry has placed in face-to-face selling, salespeople have essentially become specialists in one drug or group of drugs—a tremendous advantage in getting the attention of busy doctors in need of quick information.

  E

  But the sales push rarely stops in the office. The flashy brochures and pamphlets left by the sales reps are often followed up with meals at expensive restaurants, meetings in warm and sunny places, and an inundation of promotional gadgets. Rarely do patients watch a doctor write with a pen that isn't emblazoned with a drug's name, or see a nurse use a tablet not bearing a pharmaceutical company's logo. Millions of dollars are spent by pharmaceutical companies on promotional products like coffee mugs, shirts, umbrellas, and golf balls. Money well spent? It's hard to tell. ' I’ve been the recipient of golf balls from one company and I use them, but it doesn't make me prescribe their medicine,' says one doctor. 'I tend to think I'm not influenced by what they give me.'

  F

  Free samples of new and expensive drugs might be the single most effective way of getting doctors and patients to become loyal to a product. Salespeople hand out hundreds of dollars' worth of samples each week- $7.2 billion worth of them in one year. Though few comprehensive studies have been conducted, one by the University of Washington investigated how drug sample availability affected what physicians prescribe. A total of 131 doctors self-reported their prescribing patterns—the conclusion was that the availability of samples led them to dispense and prescribe drugs that differed from their preferred drug choice.

  G

  The bottom line is that pharmaceutical companies as a whole invest more in marketing than they do in research and development. And patients are the ones who pay—in the form of sky-rocketing prescription prices—for every pen that's handed out, every free theatre ticket, and every steak dinner eaten. In the end the fact remains that pharmaceutical companies have every right to make a profit and will continue to find new ways to increase sales. But as the medical world continues to grapple with what's acceptable and what's not, it is dear that companies must continue to be heavily scrutinized for their sales and marketing strategies.


为你特别匹配的雅思超值课程,祝你和雅思分手!
  • 新东方11月雅思公开讲座

    新东方雅思11月公开讲座

    新东方教师直播教你全科技巧!

    每天1小时

    查看详情
  • 雅思机考实战

    雅思机考实战

    剑桥雅思正版题目机考实战!

    每天1小时

    查看详情
  • 【知心雅思】6分录播课 (A类)

    【知心雅思】6分录播课 (A类)

    适合人群:想要冲6分的考生

    课时:434

    查看详情
  • 【知心雅思】6.5分录播课 (A类)

    【知心雅思】6.5分录播课 (A类)

    适合人群:想要冲6.5分的考生

    课时:464

    查看详情
  • 【知心雅思】7分录播课 (A类)

    【知心雅思】7分录播课 (A类)

    适合人群:想要冲7分的考生

    课时:443

    查看详情
雅思备考资料包

扫码添加助教

免费获取雅思备考资料包

更多资料
更多>>
更多内容

移动学习

二维码

2024年9月-12月雅思口语题库

扫码即可免费领取最新雅思口语题库
更多>>
更多公开讲座>>

2024年雅思考试机经

扫码免费领取【雅思考试机经】

考试机经
更多>>
更多资料