课程咨询

雅思备考规划

扫码添加助教免费咨询雅思备考规划

扫码关注回复雅思获取最新雅思口语题库和备考资料

剑13Tset1雅思阅读原文+题目+答案:Passage 1

2020-07-15 15:11:42来源:网络 柯林斯词典

  提到雅思备考,我们最先想到的就是剑桥雅思真题,剑桥雅思真题作为雅思备考中的热门教材,一直以来深受广大考生追捧。今天新东方在线小编就给大家整理了剑13Tset1雅思阅读原文+题目+答案:Passage 1,希望能都帮助大家更好的备考雅思考试,更多剑桥雅思真题原文、题目及答案解析相关内容,欢迎随时关注新东方在线雅思网

  READING PASSAGE 1

  You should spend about 20 minutes on Questions 1-13, which are based on Reading Passage 1 below.

  Case Study: Tourism New Zealand website

  New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country's gross domestic product, and is the country's largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself - the people, the places and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand's scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.

  A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.

  To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand's stunning scenery as a backdrop. As the site developed, additional features were added to help independent travellers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times.

  Later, a Travel Planner feature was added, which allowed visitors to click and 'bookmark' places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a 'Your Words' section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website.

  The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad.

  The website was set up to allow both individuals and travel organisations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travellers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don't want to be 'one of the crowd' and find activities that involve only a few people more special and meaningful.

  It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with a reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere - the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.

  Questions 1-7

  Complete the table below.

  Choose ONE WORD ONLY from the passage for each answer

  Write your answers in boxes 1-7 on your answer sheet.

Section of website

Comments

Database of tourism services

·easy for tourism-related businesses to get on the list

·allowed businesses to 1 __________information regularly

·provided a country-wide evaluation of businesses, including their impact on the 2 __________

Special features on local topics

·e.g. an interview with a former sports 3 __________and an interactive tour of various locations used in 4 __________

Information on driving routes

·varied depending on the 5 __________

Travel Planner

·included a map showing selected places, details of public transport and local 6 __________

'Your Words'

· travellers could send a link to their 7 __________

  Questions 8-13

  Do the following statements agree with the information given in Reading Passage 1?

  In boxes 8-13 on your answer sheet, write

  TRUE if the statement agrees with the information

  FALSE if the statement contradicts the information

  NOT GIVEN if there is no information on this

  8 The website www.newzealand.com aimed to provide ready-made itineraries and packages for travel companies and individual tourists.

  9 It was found that most visitors started searching on the website by geographical location.

  10 According to research, 26% of visitor satisfaction is related to their accommodation.

  11 Visitors to New Zealand like to become involved in the local culture.

  12 Visitors like staying in small hotels in New Zealand rather than in larger ones.

  13 Many visitors feel it is unlikely that they will return to New Zealand after their visit.

  Reading Passage 1, Questions 1-13

  1 update

  2 environment

  3 captain

  4 films

  5 season

  6 accommodation

  7 blog

  8 FALSE

  9 NOT GIVEN

  10 FALSE

  11 TRUE

  12 NOT GIVEN

  13 TRUE

  以上就是小编为烤鸭们整理的“剑13Tset1雅思阅读原文+题目+答案:Passage 1”的全部内容,希望同学们能够认真学习剑桥雅思真题,早日和雅思说分手,更多剑桥雅思真题相关备考材料内容,欢迎随时关注新东方在线雅思网。


为你特别匹配的雅思超值课程,祝你和雅思分手!
  • 新东方1月雅思公开讲座

    新东方雅思1月公开讲座

    新东方教师直播教你全科技巧!

    每天1小时

    查看详情
  • 雅思机考实战

    雅思机考实战

    剑桥雅思正版题目机考实战!

    每天1小时

    查看详情
  • 雅思水平测试

    雅思水平测试

    全方位评估雅思水平

    诊断约需30分钟

    查看详情
  • 大学生雅思选课中心

    大学生雅思选课中心

    录播课|直播课|VIP小班课|一对一定制

    全科备考

    查看详情
  • 中学生雅思选课中心

    中学生雅思选课中心

    VIP小班课|录播课|直播课|一对一定制

    全科备考

    查看详情
雅思备考资料包

扫码添加助教

免费获取雅思备考资料包

更多资料
更多>>
更多内容

移动学习

二维码

2024年9月-12月雅思口语题库

扫码即可免费领取最新雅思口语题库
更多>>
更多公开讲座>>

2024年雅思考试机经

扫码免费领取【雅思考试机经】

考试机经
更多>>
更多资料