Goodwill is a friendly or helpful attitude towards other people, countries, or organizations.
I invited them to dinner, a gesture of goodwill.
我邀请他们来吃饭以示友好。
The goodwill of a business is something such as its good reputation, which increases the value of the business.
We do not want to lose the goodwill built up over 175 years.
我们不想让用175年建立起来的信誉毁于一旦。