新东方-柯林斯雅思备考词典

merchandising

英  [ˈmɜːtʃəndaɪzɪŋ]
    

[NOUN]

    NOUN. 名词
  • 1[U 不可数名词] 销售规划

    Merchandising is used to refer to the way stores and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen.

    双语例句

    例:

    Company executives say revamped merchandising should help Macy's earnings to grow.

    公司主管说改进后的销售规划应该能帮助梅西公司提高收益。

    2[U 不可数名词] 附带商品

    Merchandising consists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group.

    双语例句

    例:

    We are selling the full range of World Cup merchandising.

    我们正在出售世界杯的所有附带商品。

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