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　　Food agency takes on industry over junk labelsFelicity Lawrence

　　1. Consumers are to be presented with two rivalnew year advertising campaigns as the FoodStandards Agency goes public in its battle with theindustry over the labelling of unhealthy foods.

　　2. The Guardian has learned that the FSA will launcha series of 10-second television adverts in Januarytelling shoppers how to follow a red, amber andgreen traffic light labelling system on the front offood packs, which is designed to tackle Britain'sobesity epidemic.

　　3. The campaign is a direct response to a concerted attempt by leading food manufacturersand retailers, including Kellogg's and Tesco, to derail the system. The industry fears that trafficlights would demonise entire categories of foods and could seriously damage the market forthose that are fatty, salty or high in sugar.

　　4. The UK market for breakfast cereals is worth ￡1.27bn a year and the manufacturers fear itwill be severely dented if red light labels are put on packaging drawing attention to the fact thatthe majority are high in salt and/or sugar.

　　5. The industry is planning a major marketing campaign for a competing labelling system whichavoids colour-coding in favour of information about the percentage of "guideline daily amounts" (GDAs)of fat，salt and sugar contained in their products.

　　6. The battle for the nation's diet comes as new rules on television advertising come into forcein January which will bar adverts for unhealthy foods from commercial breaks duringprogrammes aimed at children. Sources at the TV regulators are braced for a legal challengefrom the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as "the most ferocious we've ever experienced".

　　7. Ofcom's chief executive，Ed Richards, said："We are prepared to face up to any legal actionfrom the industry, but we very much hope it will not be necessary." The FSA said it wasexpecting an onslaught from the industry in January. Senior FSA officials said themanufacturers' efforts to undermine its proposals on labelling could threaten the agency'scredibility.

　　8. Terrence Collis, FSA director of communications, dismissed claims that the proposals werenot based on science. "We have some of the most respected scientists in Europe, both withinthe FSA and in our independent advisory committees. It is unjustified and nonsensical toattack the FSA's scientific reputation and to try to undermine its credibility."

　　9. The FSA is understood to have briefed its ad agency, United, before Christmas, and will aimto air ads that are "non-confrontational, humorous and factual" as a counterweight toindustry's efforts about the same time. The agency, however, will have a tiny fraction of thebudget available to the industry.

　　10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, hassaid that the industry has made enormous progress but could not accept red "stop" signs onits food.

　　11. Alastair Sykes, chief executive of Nestle UK, said that under the FSA proposals all hiscompany's confectionery and most of its cereals would score a red. "Are we saying peopleshouldn't eat confectionery? We're driven by consumers and what they want, and much of whatwe do has been to make our products healthier." he said.

　　12. Chris Wermann, director of communications at Kellogg's, said: "In principle we couldnever accept traffic light labelling."

　　13. The rival labelling scheme introduced by Kellogg's, Danone, Unilever, Nestle, Kraft andTesco and now favoured by 21 manufacturers, uses an industry-devised system based onidentifying GDAs of key nutrients. Tesco says it has tested both traffic lights and GDA labels inits stores and that the latter increased sales of healthier foods.

　　14. But the FSA said it could not live with this GDA system alone because it was "not scientific"or easy for shoppers to understand at a glance. (626 words)

　　Questions 1-6 Answer the questions below using NOMORE THAN THREE WORDS from the passage foreach answer.

　　1. When will instructions be given on reading thecolor-coded labels?

　　2. Where can customers find the red light labels?

　　3. What problem is the FSA trying to handle withthe labeling system?

　　4. Which product sells well but may not be healthy?

　　5. What information, according to themanufacturers, can be labeled on products?

　　6. What can not be advertised during children's programmes?

　　Questions 7-13

　　Use the information in the text to match the people (listed A-E) with the opinions (listed 7-13)below. Write the appropriate letter (A-E) for questions 1-7. NB You may use any letter morethan once.

　　A Ed Richard B Terrence Collis C Gavin Neath D Alastair Sykes E Chris Wermann

　　7. Generally we will not agree to use the red light labels.

　　8. It is unreasonable to doubt if FSA is trustworthy.

　　9. We are trying to meet our consumers'needs.

　　10. The food industry has been improving greatly.

　　11. The color-coded labeling system is scientific.

　　12. Our products will be labeled unhealthy by the FSA.

　　13. We are ready to confront the manufacturers.

　　Answer keys：

　　1. 答案：(in) January (见第2段：The Guardian haslearned that the FSA will launch a series of 10-second television adverts in January telling shoppershow to follow a red，amber and green traffic lightlabelling system on the front of food packs，which isdesigned to tackle Britain's obesity epidemic.)

　　2. 答案：food packs/packaging (见第2段：TheGuardian has learned that the FSA will launch aseries of 10-second television adverts in Januarytelling shoppers how to follow a red, amber andgreen traffic light labelling system on the front of food packs, which is designed to tackleBritain's obesity epidemic. 或者在第4段中也提到另一个答案：The UK market for breakfast cerealsis worth ￡1.27bn a year and the manufacturers fear it will be severely dented if red light labelsare put on packaging drawing attention to the fact that the majority are high in salt and/orsugar.)

　　3. 答案：(Britain's) obesity epidemic (见第2段：The Guardian has learned that the FSA willlaunch a series of 10-second television adverts in January telling shoppers how to follow ared，amber and green traffic light labelling system on the front of food packs，which isdesigned to tackle Britain's obesity epidemic.)

　　4. 答案：(breakfast) cereals (见第4段：The UK market for breakfast cereals is worth ￡1.27bn ayear and the manufacturers fear it will be severely dented if red light labels are put on packagingdrawing attention to the fact that the majority are high in salt and/or sugar.)

　　5. 答案：guieline daily amounts/GDAs (见第5段：The industry is planning a major marketingcampaign for a competing labelling system which avoids colour-coding in favour of informationabout the percentage of "guideline daily amounts" (GDAs) of fat，salt and sugar contained intheir products.)

　　6. 答案：unhealthy foods (见第6段第1句：The battle for the nation's diet comes as newrules on television advertising come into force in January which will bar adverts for unhealthyfoods from commercial breaks during programmes aimed at children.)

　　7. 答案：E (见第12段：Chris Wermann, director of communications at Kellogg's, said："Inprinciple we could never accept traffic light labelling." )

　　8. 答案：B (见第8段最后一句：It is unjustified and nonsensical to attack the FSA's scientificreputation and to try to undermine its credibility.)

　　9. 答案：D (见第11段最后1句：We're driven by consumers and what they want, and much ofwhat we do has been to make our products healthier.)

　　10. 答案：C (见第10段：Gavin Neath, chairman of Unilever UK and president of the Food andDrink Federation, has said that the industry has made enormous progress but could notaccept red "stop" signs on its food.)

　　11. 答案：B (见第8段：Terrence Collis, FSA director of communications, dismissed claimsthat the proposals were not based on science. "We have some of the most respectedscientists in Europe, both within the FSA and in our independent advisory committees. It isunjustified and nonsensical to attack the FSA's scientific reputation and to try to undermineits credibility.")

　　12. 答案：D (见第11段第1句：Alastair Sykes, chief executive of Nestle UK, said that underthe FSA proposals all his company's confectionery and most of its cereals would score a red.)

　　13. 答案：A (见第7段第1句：Ofcom's chief executive, Ed Richards, said："We are preparedto face up to any legal action from the industry, but we very much hope it will not benecessary.")

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