2018年1-4月雅思口语Part 2范文：崇拜的商人

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　　Describe a business person you admire

　　You should say:

　　Who is this person

　　what is his/her business

　　Why you admire this person

　　1.适用人群：全适用

　　2.主题：Alex Smith

　　3.故事线：Alex Smith继承了父亲的电子产业，通过努力工作，在当地的商业市场上建立了自己的帝国，现在拥有两家实业公司，在本国很有名。他的成功之道在于，果断决策和逐渐增强业务。

　　Mr. Alex Smith (…or say a name you prefer…) is a successful businessman I know about. He is from my hometown and he now owns two groups of industries and the products line of his companies are famous in our country.

　　Since he is from the same town where I spent my childhood and teenage time, I have heard a lot about him and few times I met him as well.

　　He was a son of a successful local businessman and he inherited his father’s electronic industry many years back. That was just the starting and over time he has worked really hard and built his empire in the local business market. In few years, he took some giant leapt in his business and lately has been awarded as one of the bet business entrepreneurs in the country. From the local electronic business he had inherited from his father, he gradually and successfully amassed the fortune and business success and thus has become one of the enviable businessmen in the country.

　　Taking great decisions and gradually enhancing the business was his success mantra. Everyone in our locality agrees that he was an honest, hardworking and wise person who knew when to take risks and when not to. His timely decision, investment in promising sectors and hard work have rewarded him well and his industries have made the opportunity for others to earn their daily bread.

　　4.口语高分语料

　　关于business的一些语料：

　　to balance the books: to not spend more money than you are earning

　　to be self-employed: to work for yourself/to not work for an employer

　　to cold call: to make a sales call to someone without asking them for permission first

　　cut throat competition: when one company lowers its prices, forcing other companies to do the same, sometimes to a point where business becomes unprofitable

　　to do market research: to do research into what potential customers would or wouldn’t buy

　　to draw up a business plan: to write a plan for a new business

　　to drum up business: to try to get customers

　　to earn a living: to earn money

　　to go bust: when a business is forced to close because it is unsuccessful

　　cash flow: the money coming in and going out of a business

　　to go into business with: to join another person to start or expand a business

　　to go it alone: to start your own business

　　to go under: (see ‘to go bust’)

　　to have a web presence: to have a website or social media profile that showcases your business

　　to launch a product: to start selling and promoting a new product

　　to lay someone off: when a company ends an employee’s contract of employment

　　lifestyle business: a business that is set up to bring in a sufficient income and no more

　　to make a profit: to earn more money than it costs to run the business

　　niche business: a business that serves a small, particular market

　　to raise a company profile: to make more people aware of a business

　　to run your own business: to have a business of your own

　　sales figures: a report of the income a company generates through sales of products or services

　　to set up a business: to start a business

　　stiff competition: strong competition from other companies in the same area of work

　　to take on employees: to employ people

　　to take out a loan: to borrow money

　　to win a contract: when a business gets legally-binding work with an individual or company

　　to work for yourself: (see ‘to be self-employed’)